WEKO3
アイテム
ソーシャルメディアのビジネス活用についての一考察
https://osu.repo.nii.ac.jp/records/296
https://osu.repo.nii.ac.jp/records/296810d8cc3-4379-4572-81b2-dccbb99c5434
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
KJ00008092301.pdf (1.5 MB)
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| Item type | 紀要論文(ELS) / Departmental Bulletin Paper(1) | |||||||
|---|---|---|---|---|---|---|---|---|
| 公開日 | 2012-06-01 | |||||||
| タイトル | ||||||||
| タイトル | ソーシャルメディアのビジネス活用についての一考察 | |||||||
| 言語 | ja | |||||||
| タイトル | ||||||||
| タイトル | A Study on the business and take advantage of social media | |||||||
| 言語 | en | |||||||
| 言語 | ||||||||
| 言語 | jpn | |||||||
| キーワード | ||||||||
| 主題Scheme | Other | |||||||
| 主題 | ソーシャルメディア/ビジネス活用/SCM | |||||||
| キーワード | ||||||||
| 言語 | en | |||||||
| 主題Scheme | Other | |||||||
| 主題 | Social media/Business utilization/SCM | |||||||
| 資源タイプ | ||||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||||
| 資源タイプ | departmental bulletin paper | |||||||
| item_2_description_1 | ||||||||
| 内容記述タイプ | Other | |||||||
| 内容記述 | P(論文) | |||||||
| 記事種別(日) | ||||||||
| 論文 | ||||||||
| 記事種別(英) | ||||||||
| en | ||||||||
| Article | ||||||||
| 著者名(日) |
原田, 良雄
× 原田, 良雄
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| 著者名よみ |
ハラダ, ヨシオ
× ハラダ, ヨシオ
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| 著者名(英) |
HARADA, Yoshio
× HARADA, Yoshio
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| 著者所属(日) | ||||||||
| 大阪産業大学経営学部商学科 | ||||||||
| item_2_description_12 | ||||||||
| 内容記述タイプ | Other | |||||||
| 内容記述 | The sending and receiving of information over the internet has become more fluid in recent years, such that anyone can send information over the Web. Two-way communication between individuals and companies is becoming the norm, and consumers will shy away from Web companies that do not meet this requirement. With the abundance of goods and information in our current society, the balance of power between companies and consumers has shifted dramatically, such that the power of consumers far exceeds that of companies. Numerous survey results have demonstrated an increase in the number of people who rely on word-of-mouth information from friends and acquaintances when purchasing goods and services, rather than only on the information sent by companies. In this paper, we draw from business case studies, selecting companies that are expanding Supply Chain Management(SCM), and we introduce their efforts and discuss the affinity between SCM systems and social media, as well as their efforts in that regard. | |||||||
| item_2_source_id_13 | ||||||||
| 収録物識別子タイプ | NCID | |||||||
| 収録物識別子 | AA11394617 | |||||||
| item_2_relation_13 | ||||||||
| 識別子タイプ | EISSN | |||||||
| 関連識別子 | 1345-1456 | |||||||
| bibliographic_information |
ja : 大阪産業大学経営論集 en : OSAKA SANGYO UNIVERSITY JOURNAL OF BUSINESS ADMINISTRATION 巻 13, 号 2/3, p. 155-179, 発行日 2012-06 |
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