@article{oai:osu.repo.nii.ac.jp:00000042,
 author = {大須賀, 明 and オオスガ, アキラ and OSUGA, Akira},
 issue = {1},
 journal = {大阪産業大学経営論集},
 month = {Oct},
 note = {P(論文)},
 pages = {1--10},
 title = {ブランドのパワーとは何か},
 volume = {6},
 year = {2004}
}