@article{oai:osu.repo.nii.ac.jp:00000364,
 author = {藤岡, 芳郎 and フジオカ, ヨシロウ and FUJIOKA, Yoshiro},
 issue = {1},
 journal = {大阪産業大学経営論集},
 month = {Oct},
 note = {P(論文), This report is a theoretical study for establishing an analytical frame for an empirical understanding of retail trade trends in the near future. Retail marketing most strongly received theoretical influence from the manufacturing industry. However, this theoretical construction did not function well for customers of the manufacturing industry. It was not enough to account for the progress of IT introduction and changing sense of values among increasingly diverse customers. I consider this environmental change and have fundamentally reviewed past traditional marketing in marketing studies, and various concepts and ways of rethinking appear.},
 pages = {1--22},
 title = {小売マーケティング研究の新たな視座へ向けた理論研究 : 価値共創の先行研究の考察から},
 volume = {16},
 year = {2014}
}