{"created":"2023-06-20T13:03:52.242610+00:00","id":2457,"links":{},"metadata":{"_buckets":{"deposit":"1927a1ba-a12a-4bb0-bae3-a63a835add52"},"_deposit":{"created_by":10,"id":"2457","owners":[10],"pid":{"revision_id":0,"type":"depid","value":"2457"},"status":"published"},"_oai":{"id":"oai:osu.repo.nii.ac.jp:00002457","sets":["19","19:527","19:527:530"]},"author_link":["4233","4231","4230","4232"],"item_10002_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2022-03-31","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"2","bibliographicPageEnd":"42","bibliographicPageStart":"19","bibliographicVolumeNumber":"23","bibliographic_titles":[{"bibliographic_title":"大阪産業大学経済論集"},{"bibliographic_title":"OSAKA SANGYO UNIVERSITY JOURNAL OF ECONOMICS","bibliographic_titleLang":"en"}]}]},"item_10002_description_5":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"　The purpose of this article is visitors to the theme park were asked to understand the influence of the theme park service scape on the brand image. Specifically, we will find out how the brand image of the theme park affects customer satisfaction and intent to act, and how customer satisfaction affects the intent to act.\n　The results show that there is a significant positive （+） effect on all hypotheses. Therefore, the theme park, a representative tourist destination in the region, should focus on the atmosphere, lighting, space utilization and convenience factors that affect the brand image.\n","subitem_description_type":"Abstract"}]},"item_10002_description_6":{"attribute_name":"内容記述","attribute_value_mlt":[{"subitem_description":"　本研究の目的は，テーマパークを訪問した観光客を対象に，テーマパークのサービス・スケープがブランドイメージに与える影響関係を明らかにすることである。具体的にテーマパークのブランドイメージが顧客満足度と行動意図にどのような影響を及ぼすのか，さらに顧客満足度が行動意図に与える影響を究明することである。分析の結果，全ての仮説において有意な正（＋）の影響があることが分かった。したがって，地域の代表的な観光目的地であるテーマパークは，サービス・スケープの要因の中でもブランドイメージに影響を及ぼす雰囲気及び照明の演出，空間活用性，そして施設の利便性要因を中心にブランドイメージを高める努力をすべきであり，さらに，ブランドイメージはリピーターや周囲の人々への推薦意思，口コミなどの行動意図にも影響を及ぼすことが分かった。","subitem_description_type":"Other"}]},"item_10002_publisher_8":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"大阪産業大学学会"}]},"item_10002_source_id_11":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AA11394639","subitem_source_identifier_type":"NCID"}]},"item_10002_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"1345－1448","subitem_source_identifier_type":"ISSN"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"李, 昌訓"}],"nameIdentifiers":[{"nameIdentifier":"4230","nameIdentifierScheme":"WEKO"}]},{"creatorNames":[{"creatorName":"高, 湖錫"}],"nameIdentifiers":[{"nameIdentifier":"4231","nameIdentifierScheme":"WEKO"}]},{"creatorNames":[{"creatorName":"LEE, Changhoon","creatorNameLang":"en"}],"nameIdentifiers":[{"nameIdentifier":"4232","nameIdentifierScheme":"WEKO"}]},{"creatorNames":[{"creatorName":"KO, Hoseok","creatorNameLang":"en"}],"nameIdentifiers":[{"nameIdentifier":"4233","nameIdentifierScheme":"WEKO"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2022-09-30"}],"displaytype":"detail","filename":"111_134_李先生.pdf","filesize":[{"value":"1.2 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"111_134_李先生","url":"https://osu.repo.nii.ac.jp/record/2457/files/111_134_李先生.pdf"},"version_id":"8b4821c7-ac60-49ba-9496-c9c18afc9517"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"サービス・スケープ","subitem_subject_scheme":"Other"},{"subitem_subject":"ブランドイメージ","subitem_subject_scheme":"Other"},{"subitem_subject":"顧客満足度","subitem_subject_scheme":"Other"},{"subitem_subject":"行動意図","subitem_subject_scheme":"Other"},{"subitem_subject":"service scape","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"brand image","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"customer satisfaction","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"behavioral intention","subitem_subject_language":"en","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"テーマパークのサービス・スケープがブランドイメージ，顧客満足度及び行動意図に及ぼす影響","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"テーマパークのサービス・スケープがブランドイメージ，顧客満足度及び行動意図に及ぼす影響"},{"subitem_title":"The Effect of Theme Park Service Scape on Brand Image, Customer Satisfaction and Behavioral Intention","subitem_title_language":"en"}]},"item_type_id":"10002","owner":"10","path":["19","527","530"],"pubdate":{"attribute_name":"公開日","attribute_value":"2022-09-30"},"publish_date":"2022-09-30","publish_status":"0","recid":"2457","relation_version_is_last":true,"title":["テーマパークのサービス・スケープがブランドイメージ，顧客満足度及び行動意図に及ぼす影響"],"weko_creator_id":"10","weko_shared_id":-1},"updated":"2023-10-24T01:35:26.432326+00:00"}