{"created":"2023-06-20T13:03:46.696903+00:00","id":2343,"links":{},"metadata":{"_buckets":{"deposit":"563b7bec-863f-4f75-b372-4fc75f920081"},"_deposit":{"created_by":10,"id":"2343","owners":[10],"pid":{"revision_id":0,"type":"depid","value":"2343"},"status":"published"},"_oai":{"id":"oai:osu.repo.nii.ac.jp:00002343","sets":["20","20:512","20:512:518"]},"author_link":["4255","4254"],"item_10002_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2021-03-31","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"1・2","bibliographicPageEnd":"64","bibliographicPageStart":"43","bibliographicVolumeNumber":"22","bibliographic_titles":[{"bibliographic_title":"大阪産業大学経営論集"},{"bibliographic_title":"OSAKA SANGYO UNIVERSITY JOURNAL OF BUSINESS ADMINISTRATION","bibliographic_titleLang":"en"}]}]},"item_10002_description_5":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"Given that inbound Chinese tourists are used to culture and history different from those in Japan, companies must respond quickly to customer expectations when engaging with tourism. There is a growing awareness that the approach of many marketing activities carried out by companies dealing with these tourists to date may not be adequate. By reconsidering the service industry from the perspective of value co-creation marketing, this study aims at examining a case study in value co-creation marketing approaches from the perspective of inbound Chinese tourists to conceptualize and refine the concept of context management. This case study clarifies the process behind generating contextual customer value using a 4C approach to conceptualize corporate context management. Many companies have attempted to enhance context through direct interaction with customers because of the \"inverse asymmetry\" of information. From the perspective of managing the context of value co-creation marketing, we proposed that companies must actively use external interactions when dealing with the tourism consumption process of customers. ","subitem_description_type":"Abstract"}]},"item_10002_description_6":{"attribute_name":"内容記述","attribute_value_mlt":[{"subitem_description":"中国人インバウンドは日本とは背景となる歴史や文化が違うことから企業が観光をとおして顧客の期待することに迅速に対応することが必要である。これまでの企業が中心となって実施するマーケティング活動ではこのような観光客に対して十分な対応ができないのではないかとの問題意識をもっている。本研究の目的は価値共創マーケティングのアプローチで事例研究を採用して中国人インバウンドの立場から考察することである。そして、サービス業を価値共創マ―ケティングの視点から捉え直すことで文脈マネジメントの概念化と精緻化を目指すことである。事例研究をとおして顧客の文脈価値の生成プロセスを4Cアプローチで明らかにして、企業の文脈マネジメントについて概念化を試みた。企業は情報の「逆非対称性」が存在することから、顧客との直接的相互作用を通して文脈を高めるための対応をしていた。価値共創マーケティングの文脈マネジメントの視点では企業が顧客の観光消費プロセスにおいて外部との相互作用を積極的に活用することが重要であることが導出できた。","subitem_description_type":"Other"}]},"item_10002_publisher_8":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"大阪産業大学学会"}]},"item_10002_source_id_11":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AA11394617 ","subitem_source_identifier_type":"NCID"}]},"item_10002_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"1345-1456","subitem_source_identifier_type":"ISSN"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"張, 善会"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"Zhang, Shanhui","creatorNameLang":"en"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2021-10-15"}],"displaytype":"detail","filename":"43-64_張.pdf","filesize":[{"value":"1.2 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"43-64_張","url":"https://osu.repo.nii.ac.jp/record/2343/files/43-64_張.pdf"},"version_id":"e3ccaaf6-28b6-4621-911f-8e213439dc84"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"価値共創マーケティング","subitem_subject_scheme":"Other"},{"subitem_subject":"文脈価値","subitem_subject_scheme":"Other"},{"subitem_subject":"4Cアプローチ","subitem_subject_scheme":"Other"},{"subitem_subject":"情報の逆非対称性","subitem_subject_scheme":"Other"},{"subitem_subject":"value co-creation marketing","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"value-in-context","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"4C approach","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"reverse asymmetry of information","subitem_subject_language":"en","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"価値共創マーケティングによる顧客の文脈価値生成プロセスの一考察　―SEKAI HOTEL の事例をもとに―","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"価値共創マーケティングによる顧客の文脈価値生成プロセスの一考察　―SEKAI HOTEL の事例をもとに―"},{"subitem_title":"The Process of Contextual Value Creation for Customers through Value Co-creation Marketing Approach: A Case Study of the SEKAI HOTEL","subitem_title_language":"en"}]},"item_type_id":"10002","owner":"10","path":["20","512","518"],"pubdate":{"attribute_name":"公開日","attribute_value":"2021-10-15"},"publish_date":"2021-10-15","publish_status":"0","recid":"2343","relation_version_is_last":true,"title":["価値共創マーケティングによる顧客の文脈価値生成プロセスの一考察　―SEKAI HOTEL の事例をもとに―"],"weko_creator_id":"10","weko_shared_id":-1},"updated":"2023-10-24T01:32:50.196918+00:00"}