@article{oai:osu.repo.nii.ac.jp:00002228,
 author = {藤岡, 芳郎 and FUJIOKA, Yoshiro},
 issue = {1},
 journal = {大阪産業大学経営論集, OSAKA SANGYO UNIVERSITY JOURNAL OF BUSINESS ADMINISTRATION},
 month = {Oct},
 note = {This paper uses the value co-creation marketing framework to consider regional revitalization by means of active learning. Prior studies have concluded that regional revitalization needs to be examined from three perspectives, namely, the processes for creation of spaces, the revitalization and co-creation of spaces, and the management of spaces（Fujioka, 2018）. In 2018,  three seminars of the Department of Commercial Science conducted a joint active learning project focused on regional revitalization. This paper examines the case of co-creation between a retail district revitalization project subcontracted from Osaka Prefecture and a local start-up business introduced by the Daito Chamber of Commerce and Industry. By examining this case, we attempt to conceptualize and theorize on regional revitalization using the value co-creation marketing approach.},
 pages = {1--17},
 title = {価値共創マーケティングによる地域活性化の一考察　―アクティブラーニングの事例から―},
 volume = {21},
 year = {2019},
 yomi = {フジオカ, ヨシロウ}
}