@article{oai:osu.repo.nii.ac.jp:00000214,
 author = {孫, 淑紅 and Sun, Shuhong},
 issue = {2},
 journal = {大阪産業大学経営論集},
 month = {Feb},
 note = {P(論文)},
 pages = {295--316},
 title = {キリンとアサヒの因縁の戦い : 日本ビール市場における製品開発の事例研究},
 volume = {11},
 year = {2010}
}