{"created":"2023-06-20T13:03:35.767776+00:00","id":2115,"links":{},"metadata":{"_buckets":{"deposit":"65ee0abe-52da-4886-afea-a391e07ff71a"},"_deposit":{"created_by":10,"id":"2115","owners":[10],"pid":{"revision_id":0,"type":"depid","value":"2115"},"status":"published"},"_oai":{"id":"oai:osu.repo.nii.ac.jp:00002115","sets":["20","20:450","20:450:454"]},"author_link":["4137","4136"],"item_10002_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2018-10-31","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"1","bibliographicPageEnd":"84","bibliographicPageStart":"53","bibliographicVolumeNumber":"20","bibliographic_titles":[{"bibliographic_title":"大阪産業大学経営論集"},{"bibliographic_title":"OSAKA SANGYO UNIVERSITY JOURNAL OF BUSINESS ADMINISTRATION","bibliographic_titleLang":"en"}]}]},"item_10002_description_5":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"　Often a newcomer to a market will initiate a price promotion. However, rival companies hesitate to enter into price-cutting, because they want to keep up profitability and the brand image. Here, the action taken by pre-existing companies against a newcomer is investigated, running a multi agent simulation. The behavior of the consumer agent in this simulation model is drawn from consumer behavior theory to increase the study’s level of reality and veridicality. It becomes evident from the results of a sensitivity analysis that a pre-existing company has no need to counter with its own price promotion campaign if consumer selection is based on brand and not on price.","subitem_description_type":"Abstract"}]},"item_10002_publisher_8":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"大阪産業大学学会"}]},"item_10002_source_id_11":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AA11394617 ","subitem_source_identifier_type":"NCID"}]},"item_10002_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"1345－1456","subitem_source_identifier_type":"ISSN"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"酒井, 博章"},{"creatorName":"サカイ, ヒロユキ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"SAKAI, Hiroaki","creatorNameLang":"en"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2018-12-13"}],"displaytype":"detail","filename":"53-84_酒井.pdf","filesize":[{"value":"8.2 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"53-84_酒井","url":"https://osu.repo.nii.ac.jp/record/2115/files/53-84_酒井.pdf"},"version_id":"28c0fb45-6947-40c4-9689-b98c53814183"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"価格プロモーション","subitem_subject_scheme":"Other"},{"subitem_subject":"内的参照価格","subitem_subject_scheme":"Other"},{"subitem_subject":"ブランド・ロイヤルティ","subitem_subject_scheme":"Other"},{"subitem_subject":"マルチエージェントシミュレーション","subitem_subject_scheme":"Other"},{"subitem_subject":"Price promotion","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Reference price","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Brand loyalty","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Multi-agent simulation","subitem_subject_language":"en","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"価格面で競争を仕掛ける新規参入者への対応　―ブランド力の違いで異なる消費者のブランド選択プロセスを考慮したシミュレーション―","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"価格面で競争を仕掛ける新規参入者への対応　―ブランド力の違いで異なる消費者のブランド選択プロセスを考慮したシミュレーション―"},{"subitem_title":"Responding to Price-cutting Initiated by Market Newcomers    A simulated study of consumer choice and brand strength","subitem_title_language":"en"}]},"item_type_id":"10002","owner":"10","path":["20","450","454"],"pubdate":{"attribute_name":"公開日","attribute_value":"2018-12-18"},"publish_date":"2018-12-18","publish_status":"0","recid":"2115","relation_version_is_last":true,"title":["価格面で競争を仕掛ける新規参入者への対応　―ブランド力の違いで異なる消費者のブランド選択プロセスを考慮したシミュレーション―"],"weko_creator_id":"10","weko_shared_id":-1},"updated":"2023-10-24T01:32:54.098167+00:00"}