@article{oai:osu.repo.nii.ac.jp:00002115,
 author = {酒井, 博章 and SAKAI, Hiroaki},
 issue = {1},
 journal = {大阪産業大学経営論集, OSAKA SANGYO UNIVERSITY JOURNAL OF BUSINESS ADMINISTRATION},
 month = {Oct},
 note = {Often a newcomer to a market will initiate a price promotion. However, rival companies hesitate to enter into price-cutting, because they want to keep up profitability and the brand image. Here, the action taken by pre-existing companies against a newcomer is investigated, running a multi agent simulation. The behavior of the consumer agent in this simulation model is drawn from consumer behavior theory to increase the study’s level of reality and veridicality. It becomes evident from the results of a sensitivity analysis that a pre-existing company has no need to counter with its own price promotion campaign if consumer selection is based on brand and not on price.},
 pages = {53--84},
 title = {価格面で競争を仕掛ける新規参入者への対応　―ブランド力の違いで異なる消費者のブランド選択プロセスを考慮したシミュレーション―},
 volume = {20},
 year = {2018},
 yomi = {サカイ, ヒロユキ}
}