@article{oai:osu.repo.nii.ac.jp:00002107,
 author = {藤岡, 芳郎 and FUJIOKA, Yoshiro},
 issue = {２・３},
 journal = {大阪産業大学経営論集, OSAKA SANGYO UNIVERSITY JOURNAL OF BUSINESS ADMINISTRATION},
 month = {Jun},
 note = {Conducting marketing activities within customer’ space and time recquires significant logical transformation. A social business exsists for firms deeply involved with a customer’s daily living space and time, and it is also an approach to solving social problems by providing a product using business methods. Furthermore, a social business primarily consists of firms, NPOs, local residents, and other entities that collaborate with each other. The reason why current efforts toward regional revitalization are not producing adequate results may be some discrepancy between methods of solving social problems and those of targeting economic systems constructed on market principles. In an effort to derive new findings about this topic, therefore, this paper has examined cases of active learning conducted in shotengai, the shopping arcades found in Japan’s urban neighborhood communities.},
 pages = {25--42},
 title = {地域活性化活動における場の生成プロセスについて　価値共創アプローチでの理論的考察},
 volume = {19},
 year = {2018},
 yomi = {フジオカ, ヨシロウ}
}