{"created":"2024-08-05T00:49:51.915862+00:00","id":2000136,"links":{},"metadata":{"_buckets":{"deposit":"e6a9de5f-6658-49b7-a4be-1fbd49978272"},"_deposit":{"created_by":10,"id":"2000136","owners":[10],"pid":{"revision_id":0,"type":"depid","value":"2000136"},"status":"published"},"_oai":{"id":"oai:osu.repo.nii.ac.jp:02000136","sets":["20","20:550","20:550:1722472540504"]},"author_link":[],"control_number":"2000136","item_10002_biblio_info_7":{"attribute_name":"bibliographic_information","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2024-07-31","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"２・３合併号","bibliographicPageEnd":"30","bibliographicPageStart":"1","bibliographicVolumeNumber":"25","bibliographic_titles":[{"bibliographic_title":"大阪産業大学経営論集","bibliographic_titleLang":"ja"},{"bibliographic_title":"OSAKA SANGYO UNIVERSITY JOURNAL OF BUSINESS ADMINISTRATION","bibliographic_titleLang":"en"}]}]},"item_10002_description_5":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"中小企業のマーケティング戦略は大企業とは違う中小規模特性を活かす視点が重要である。中小企業の規模特性を活かすためには強みを磨くと同時に弱みを克服できる場を創造することが求められる。中小企業の経営者は社会課題を解決することに熱意を持っていることが多い。したがって、地域の中小企業が他の主体とつながりながら課題を解決しようとする場を生成すると共創することが可能である。本論文は中小企業支援機関の職員による社会貢献活動に焦点を当てる。そして、地域の企業が社会貢献活動をおこなうことがどのようなプロセスで自社の成果に結びつくのかについて検討する。","subitem_description_language":"ja","subitem_description_type":"Abstract"},{"subitem_description":"The marketing strategies of small and medium-sized enterprises （SMEs） differ from those of large businesses in that SMEs take advantage of the unique characteristics of their size. To leverage these characteristics, they need to create opportunities to build on their strengths while overcoming any weaknesses. Many SME executives are passionate about tackling social issues. This therefore enables the formation and co-creation of avenues in which local SMEs can collaborate with other entities to devise solutions for social issues. This paper focuses on the social contribution activities that members of organizations that provide support to SMEs engage in. It also examines the processes by which the social contribution activities of local businesses can contribute to the success of these enterprises.","subitem_description_language":"en","subitem_description_type":"Abstract"}]},"item_10002_publisher_8":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"大阪産業大学学会","subitem_publisher_language":"ja"}]},"item_10002_source_id_11":{"attribute_name":"item_10002_source_id_11","attribute_value_mlt":[{"subitem_source_identifier":"AA11394617","subitem_source_identifier_type":"NCID"}]},"item_10002_source_id_9":{"attribute_name":"item_10002_source_id_9","attribute_value_mlt":[{"subitem_source_identifier":"1345-1456","subitem_source_identifier_type":"EISSN"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"藤岡,芳郎","creatorNameLang":"ja"},{"creatorName":"フジオカ,ヨシロウ","creatorNameLang":"ja-Kana"}]},{"creatorNames":[{"creatorName":"FUJIOKA,Yoshiro","creatorNameLang":"en"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_access","date":[{"dateType":"Available","dateValue":"2024-08-06"}],"displaytype":"detail","filename":"1-30.pdf","mimetype":"application/pdf","url":{"url":"https://osu.repo.nii.ac.jp/record/2000136/files/1-30.pdf"},"version_id":"017ec927-62ab-49dc-a025-a6e80ce7c440"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"中小企業","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"中小規模特性","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"社会課題","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"価値共創マーケティング","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"文脈","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"small and medium-sized enterprises","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"unique characteristics of small- and medium-sized enterprises","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"societal issues","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"value co-creation marketing","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"context","subitem_subject_language":"en","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"item_resource_type","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"社会貢献活動を活用した中小企業支援の一考察―価値共創マーケティングの視点から―","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"社会貢献活動を活用した中小企業支援の一考察―価値共創マーケティングの視点から―","subitem_title_language":"ja"},{"subitem_title":"Supporting Small and Medium-sized Enterprises through Social Contribution Activities: From a Value Co-creation Marketing Perspective","subitem_title_language":"en"}]},"item_type_id":"10002","owner":"10","path":["20","550","1722472540504"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2024-08-06"},"publish_date":"2024-08-06","publish_status":"0","recid":"2000136","relation_version_is_last":true,"title":["社会貢献活動を活用した中小企業支援の一考察―価値共創マーケティングの視点から―"],"weko_creator_id":"10","weko_shared_id":-1},"updated":"2024-10-15T01:35:05.304846+00:00"}