{"created":"2023-06-20T13:03:22.724851+00:00","id":1801,"links":{},"metadata":{"_buckets":{"deposit":"15ed9744-6e8d-4894-94f5-1bde7a81e5d6"},"_deposit":{"created_by":10,"id":"1801","owners":[10],"pid":{"revision_id":0,"type":"depid","value":"1801"},"status":"published"},"_oai":{"id":"oai:osu.repo.nii.ac.jp:00001801","sets":["20:385:386"]},"author_link":["3831","3832"],"item_10002_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2016-02","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"1/2","bibliographicPageEnd":"95","bibliographicPageStart":"75","bibliographicVolumeNumber":"17","bibliographic_titles":[{"bibliographic_title":"大阪産業大学経営論集"},{"bibliographic_title":"Osaka Sangyo University journal of business administration","bibliographic_titleLang":"en"}]}]},"item_10002_description_5":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"商都大阪の代表的商人である佐治敬三は、日本初の本格ウイスキーを開発した鳥井信治郎の次男であったが、長兄の吉太郎の急死により、心ならずも寿屋の後継者となった。敬三は、社長に就任するや、社名をサントリーに変更するとともに、父親から受け継いだ「やってみなはれ」の経営理念のもと、信治郎の時代には断念せざるを得なかったビール事業を開始した。この事業は40年余り赤字事業であったのだが、「健全なる赤字部門」と位置づけ、洋酒で稼いだ資金を惜しみなくつぎ込んでいったのである。本稿は、佐治敬三のビール事業の挑戦の軌跡を検証することを通じて、サントリーのDNA といわれる「やってみなはれ」の本質を探究するものである。","subitem_description_type":"Abstract"}]},"item_10002_description_6":{"attribute_name":"内容記述","attribute_value_mlt":[{"subitem_description":"Keizo Saji who was a representative merchant of commercial city Osaka, and it was the second son of Shinjiro Torii who developed first Japanese real whiskey, became a successor of Kotobukiya by sudden death of older brother Kichitaro unexpectedly.Keizo changes the company name to Suntory as soon as the president takes office, and started the beer business that couldn't but give up in the times of Shinjiro, as for the thing of management philosophy of \"Yatteminahare\".This business was deficit business for more than 40 years.He placed the business with \"A healthy deficit section\", and poured the fund which earned by whisky and wine generously. This article researches essence of \"Yatteminahare\", is said to be DNA of Suntory, through inspecting the trace of the beer business challenge of Keizo Saji.","subitem_description_type":"Other"}]},"item_10002_source_id_11":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AA11394617","subitem_source_identifier_type":"NCID"}]},"item_10002_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"13451456","subitem_source_identifier_type":"ISSN"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"小泉, 修平"},{"creatorName":"コイズミ, シュウヘイ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"KOIZUMI, Shuhei","creatorNameLang":"en"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2016-07-07"}],"displaytype":"detail","filename":"075-095.pdf","filesize":[{"value":"1.6 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"075-095","url":"https://osu.repo.nii.ac.jp/record/1801/files/075-095.pdf"},"version_id":"1308caf8-c18e-4b37-a511-9f643decde96"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"やってみなはれ","subitem_subject_scheme":"Other"},{"subitem_subject":"佐治敬三","subitem_subject_scheme":"Other"},{"subitem_subject":"鳥井信治郎","subitem_subject_scheme":"Other"},{"subitem_subject":"ビール事業","subitem_subject_scheme":"Other"},{"subitem_subject":"健全なる赤字部門","subitem_subject_scheme":"Other"},{"subitem_subject":"Yatteminahare","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Keizo Saji","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Shinjiro Torii","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Beer business","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"healthy deficit section","subitem_subject_language":"en","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"やってみなはれ : 佐治敬三、ビール事業挑戦への軌跡","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"やってみなはれ : 佐治敬三、ビール事業挑戦への軌跡"},{"subitem_title":"Yatteminahare : The Trace of the Keizo Saji Challenge to Beer Business","subitem_title_language":"en"}]},"item_type_id":"10002","owner":"10","path":["386"],"pubdate":{"attribute_name":"公開日","attribute_value":"2016-07-07"},"publish_date":"2016-07-07","publish_status":"0","recid":"1801","relation_version_is_last":true,"title":["やってみなはれ : 佐治敬三、ビール事業挑戦への軌跡"],"weko_creator_id":"10","weko_shared_id":-1},"updated":"2023-06-20T13:30:06.329298+00:00"}