@article{oai:osu.repo.nii.ac.jp:00001660,
 author = {藤岡, 芳郎 and FUJIOKA, Yoshiro},
 issue = {2/3},
 journal = {大阪産業大学経営論集, Osaka Sangyo University journal of business administration},
 month = {Jun},
 note = {Standardization - adaptation has been the generally accepted perspective in the past for the study of retail internationalization. This viewpoint is built on a manufacturing industry-centered way of thinking. It starts by indicating the value a company decides beforehand for the market of the target country. Another approach based on the logic of service has recently entered the study of marketing and is attracting attention.The discussion here is based on studies of the value found in the logic of service in contrast to the above-mentioned understanding of overseas marketing in terms of intentionality, and aims to formulate a new theory for international marketing., Standardization - adaptation has been the generally accepted perspective in the past for the study of retail internationalization. This viewpoint is built on a manufacturing industry-centered way of thinking. It starts by indicating the value a company decides beforehand for the market of the target country. Another approach based on the logic of service has recently entered the study of marketing and is attracting attention.The discussion here is based on studies of the value found in the logic of service in contrast to the above-mentioned understanding of overseas marketing in terms of intentionality, and aims to formulate a new theory for international marketing.},
 pages = {191--213},
 title = {流通国際化における新たなフレームワークの導出に向けた一考察 : タイ国市場調査をもとに},
 volume = {16},
 year = {2015},
 yomi = {フジオカ, ヨシロウ}
}