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小売マーケティング研究の新たな視座へ向けた理論研究 : 価値共創の先行研究の考察から
https://osu.repo.nii.ac.jp/records/364
https://osu.repo.nii.ac.jp/records/364a95f6909-cf16-4ac0-8a75-eea631dde0e6
名前 / ファイル | ライセンス | アクション |
---|---|---|
KJ00009500541 (605.8 kB)
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Item type | 紀要論文(ELS) / Departmental Bulletin Paper(1) | |||||
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公開日 | 2014-10-01 | |||||
タイトル | ||||||
タイトル | 小売マーケティング研究の新たな視座へ向けた理論研究 : 価値共創の先行研究の考察から | |||||
タイトル | ||||||
言語 | en | |||||
タイトル | A theoretical study of recent points of view in retail marketing : considering previous research on value co-creation | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | サービス | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 価値共創 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | サービス・ドミナント・ロジック | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | サービス・ロジック | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Service | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Value co-creation | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Service dominant logic | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Service logic | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
ページ属性 | ||||||
内容記述タイプ | Other | |||||
内容記述 | P(論文) | |||||
記事種別(日) | ||||||
論文 | ||||||
記事種別(英) | ||||||
en | ||||||
Article | ||||||
著者名(日) |
藤岡, 芳郎
× 藤岡, 芳郎 |
|||||
著者名よみ |
フジオカ, ヨシロウ
× フジオカ, ヨシロウ |
|||||
著者名(英) |
FUJIOKA, Yoshiro
× FUJIOKA, Yoshiro |
|||||
著者所属(日) | ||||||
大阪産業大学経営学部商学科 | ||||||
抄録(英) | ||||||
内容記述タイプ | Other | |||||
内容記述 | This report is a theoretical study for establishing an analytical frame for an empirical understanding of retail trade trends in the near future. Retail marketing most strongly received theoretical influence from the manufacturing industry. However, this theoretical construction did not function well for customers of the manufacturing industry. It was not enough to account for the progress of IT introduction and changing sense of values among increasingly diverse customers. I consider this environmental change and have fundamentally reviewed past traditional marketing in marketing studies, and various concepts and ways of rethinking appear. | |||||
雑誌書誌ID | ||||||
収録物識別子タイプ | NCID | |||||
収録物識別子 | AA11394617 | |||||
書誌情報 |
大阪産業大学経営論集 巻 16, 号 1, p. 1-22, 発行日 2014-10 |