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価値共創マーケティングによる地域活性化の一考察 ―アクティブラーニングの事例から―
https://osu.repo.nii.ac.jp/records/2228
https://osu.repo.nii.ac.jp/records/2228c8c211df-32ff-4a71-beb6-bf18ef55f958
名前 / ファイル | ライセンス | アクション |
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01-17_藤岡 (1.3 MB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2020-01-24 | |||||
タイトル | ||||||
タイトル | 価値共創マーケティングによる地域活性化の一考察 ―アクティブラーニングの事例から― | |||||
タイトル | ||||||
言語 | en | |||||
タイトル | Study on Regional Revitalization through Value Co-creation Marketing: A Case Study in Active Learning | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 価値共創 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | アクティブラーニング | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | アクション・リサーチ | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | サービス社会 | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Value co-creation | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Active Learning | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Action Research | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Service Society | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
著者 |
藤岡, 芳郎
× 藤岡, 芳郎× FUJIOKA, Yoshiro |
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抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | This paper uses the value co-creation marketing framework to consider regional revitalization by means of active learning. Prior studies have concluded that regional revitalization needs to be examined from three perspectives, namely, the processes for creation of spaces, the revitalization and co-creation of spaces, and the management of spaces(Fujioka, 2018). In 2018, three seminars of the Department of Commercial Science conducted a joint active learning project focused on regional revitalization. This paper examines the case of co-creation between a retail district revitalization project subcontracted from Osaka Prefecture and a local start-up business introduced by the Daito Chamber of Commerce and Industry. By examining this case, we attempt to conceptualize and theorize on regional revitalization using the value co-creation marketing approach. | |||||
書誌情報 |
大阪産業大学経営論集 en : OSAKA SANGYO UNIVERSITY JOURNAL OF BUSINESS ADMINISTRATION 巻 21, 号 1, p. 1-17, 発行日 2019-10-31 |
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出版者 | ||||||
出版者 | 大阪産業大学学会 | |||||
ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 1345-1456 | |||||
書誌レコードID | ||||||
収録物識別子タイプ | NCID | |||||
収録物識別子 | AA11394617 |