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価格面で競争を仕掛ける新規参入者への対応 ―ブランド力の違いで異なる消費者のブランド選択プロセスを考慮したシミュレーション―
https://osu.repo.nii.ac.jp/records/2115
https://osu.repo.nii.ac.jp/records/211522b2e4c5-4f7a-46ef-b0d8-511228c7c4ac
名前 / ファイル | ライセンス | アクション |
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53-84_酒井 (8.2 MB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2018-12-18 | |||||
タイトル | ||||||
タイトル | 価格面で競争を仕掛ける新規参入者への対応 ―ブランド力の違いで異なる消費者のブランド選択プロセスを考慮したシミュレーション― | |||||
タイトル | ||||||
言語 | en | |||||
タイトル | Responding to Price-cutting Initiated by Market Newcomers A simulated study of consumer choice and brand strength | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 価格プロモーション | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 内的参照価格 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | ブランド・ロイヤルティ | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | マルチエージェントシミュレーション | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Price promotion | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Reference price | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Brand loyalty | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Multi-agent simulation | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
著者 |
酒井, 博章
× 酒井, 博章× SAKAI, Hiroaki |
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抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | Often a newcomer to a market will initiate a price promotion. However, rival companies hesitate to enter into price-cutting, because they want to keep up profitability and the brand image. Here, the action taken by pre-existing companies against a newcomer is investigated, running a multi agent simulation. The behavior of the consumer agent in this simulation model is drawn from consumer behavior theory to increase the study’s level of reality and veridicality. It becomes evident from the results of a sensitivity analysis that a pre-existing company has no need to counter with its own price promotion campaign if consumer selection is based on brand and not on price. | |||||
書誌情報 |
大阪産業大学経営論集 en : OSAKA SANGYO UNIVERSITY JOURNAL OF BUSINESS ADMINISTRATION 巻 20, 号 1, p. 53-84, 発行日 2018-10-31 |
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出版者 | ||||||
出版者 | 大阪産業大学学会 | |||||
ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 1345-1456 | |||||
書誌レコードID | ||||||
収録物識別子タイプ | NCID | |||||
収録物識別子 | AA11394617 |