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流通国際化における新たなフレームワークの導出に向けた一考察 : タイ国市場調査をもとに
https://osu.repo.nii.ac.jp/records/1660
https://osu.repo.nii.ac.jp/records/1660f95dc7f7-de5a-48fd-88f2-8d8614db103d
名前 / ファイル | ライセンス | アクション |
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191(101)-213(123) (5.1 MB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2015-09-28 | |||||
タイトル | ||||||
タイトル | 流通国際化における新たなフレームワークの導出に向けた一考察 : タイ国市場調査をもとに | |||||
タイトル | ||||||
言語 | en | |||||
タイトル | Considerations to Derive a New Framework for Retail Internationalization : Based on Marketing Research in Thailand | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 流通国際化 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 標準化-適応化 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 小売マーケティング | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | サービス・ドミナント・ロジック | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | サービス・ロジック | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 相互作用 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 国際マーケティング | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Retail internationalization | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Standardization-adaptation | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Retail marketing | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Service dominant logic | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Service logic | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Interaction | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | International marketing | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
著者 |
藤岡, 芳郎
× 藤岡, 芳郎× FUJIOKA, Yoshiro |
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抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | Standardization - adaptation has been the generally accepted perspective in the past for the study of retail internationalization. This viewpoint is built on a manufacturing industry-centered way of thinking. It starts by indicating the value a company decides beforehand for the market of the target country. Another approach based on the logic of service has recently entered the study of marketing and is attracting attention.The discussion here is based on studies of the value found in the logic of service in contrast to the above-mentioned understanding of overseas marketing in terms of intentionality, and aims to formulate a new theory for international marketing. | |||||
内容記述 | ||||||
内容記述タイプ | Other | |||||
内容記述 | Standardization - adaptation has been the generally accepted perspective in the past for the study of retail internationalization. This viewpoint is built on a manufacturing industry-centered way of thinking. It starts by indicating the value a company decides beforehand for the market of the target country. Another approach based on the logic of service has recently entered the study of marketing and is attracting attention.The discussion here is based on studies of the value found in the logic of service in contrast to the above-mentioned understanding of overseas marketing in terms of intentionality, and aims to formulate a new theory for international marketing. | |||||
書誌情報 |
大阪産業大学経営論集 en : Osaka Sangyo University journal of business administration 巻 16, 号 2/3, p. 191-213, 発行日 2015-06 |
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ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 13451456 | |||||
書誌レコードID | ||||||
収録物識別子タイプ | NCID | |||||
収録物識別子 | AA11394617 |